Thanks for visiting our media hub—home to a collection of assets that tell the Penn College story. These are the adventures of tomorrow makers. See, hear, and feel their journeys. In print, digital, video, and beyond. Follow them as they pursue their passions and master in-demand skills with the power to transform tomorrow.

This collection is a sample of our current materials and advertisements. Efforts are frequently added, tested, and replaced.

Questions? Contact your Public Relations & Marketing rep or marketing@riversidezipcode.com.

College Brand

Visit the dashboard to explore how target audiences find our website and review other performance metrics like click rates for display and video ads.

Brand Marketing Dashboard
Brand Video

The Penn College story is told through a broad collection of videos, distributed via TV broadcast, OTT (e.g. Roku), YouTube, social media, native web advertising, email, and text message.

Brand Digital Advertising

Our thousands of variations of Google, Meta, and LinkedIn ads—covering all prospects and influencers with interest-aligned copy and visuals from across the entire academic catalog—are created to introduce the many ways that Penn College stands apart. Here is a sample of top-performing brand ads.

PSCA Counselors Website

PSCA Counselors Website

Banner ad on PSCA Counselors Web Portal.

Future Focus

Future Focus

Google display networks ads.

Hands-on Learning Focus

Hands-on Learning Focus

Google display networks ads.

Faculty Focus

Faculty Focus

Google display networks ads.

Transfer Focus

Transfer Focus

Google display networks ads.

Visit Focus

Visit Focus

Google display networks ads.

Meta Feeds Samples

Meta Feeds Samples

Meta Reels & Stories Samples

Meta Reels & Stories Samples

Brand Print Advertising

Our collection of print ads capture the brand essence and feature consistent layout and copy to reach target audiences in strategic print placements. Priority placements include sending schools (high school, CTE, and 2-year colleges).

CTE Poster

CTE Poster

3' x 4' placements in select Career & Technology Education centers

Counselor Directory

Counselor Directory

Ad for counselors and other influencers

PIAA Championship Program

PIAA Championship Program

Several sport-specific versions that align with Penn College Athletics

Pathways Ad–Large

Pathways Ad–Large

General purpose large layout print ad

Pathways Ad–Small

Pathways Ad–Small

General purpose small layout print ad

Brand Outdoor

The Penn College billboard just off main campus on I-180 attracts the attention of locals, visitors, and through traffic. Public Relations & Marketing takes advantage of this prime location and other high-ROI outdoor opportunities.

Billboard

Billboard

College-owned digital board

Billboard

Billboard

College-owned digital board

Billboard

Billboard

US-15 Williamsport approach at Clyde Peeling's Reptiland

Vehicle Wraps

Vehicle Wraps

Six partial wraps across eastern and southern PA

Billboard

Billboard

College-owned digital board (5 variants)

Billboard

Billboard

College-owned digital board

Vehicle Wraps

Vehicle Wraps

Six full wraps across eastern and southern PA

Sport Venues

Youth sports complexes provide excellent affinity-aligned opportunities to expose and reinforce our brand to athletes, coaches, parents, families, friends, and the general public.

Crosscutter Bull Pen

Crosscutter Bull Pen

Home and visitors in 2022

SportsZone

SportsZone

Indoor youth sports complex near Northumberland, PA

WAHS Digital Banner

WAHS Digital Banner

Williamsport Area High School Basketball statisticians' table

Spooky Nook Sports Complex

Spooky Nook Sports Complex

11' x 8' Mural in a main hallway

Brand Audio

Student testimonials and brand spots can be heard on streaming radio and podcasts targeting listeners with special interests.

Academic Divisions

Explore key digital metrics by division using the dashboards below.

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Business, Arts & Sciences ads.

Baking & Pastry Arts

Baking & Pastry Arts

Brewing

Brewing

Business & Accounting

Business & Accounting

Business Management

Business Management

Culinary Arts

Culinary Arts

Emergency Management

Emergency Management

Graphic Design

Graphic Design

Human Services & Restorative Justice

Human Services & Restorative Justice

Marketing Focus

Marketing Focus

Sport & Event Management Focus

Sport & Event Management Focus

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Construction & Architectural Technology ads.

Architecture

Architecture

Building Construction

Building Construction

Civil Engineering

Civil Engineering

Construction Management

Construction Management

HVAC

HVAC

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Diesel Technology & Natural Resources ads.

Diesel & Power Generation

Diesel & Power Generation

Forestry

Forestry

Heavy Construction Equipment

Heavy Construction Equipment

Landscape/Plant Production

Landscape/Plant Production

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Industrial & Computer Technologies ads.

Building Automation

Building Automation

Electrical

Electrical

Electronics & Computer Engineering

Electronics & Computer Engineering

Engineering & Industrial Design

Engineering & Industrial Design

Information Technology

Information Technology

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Materials Science Engineering & Technology ads.

Automated Manufacturing

Automated Manufacturing

Automated Manufacturing & Machining

Automated Manufacturing & Machining

Metal Fabrication

Metal Fabrication

Plastics & Polymer Engineering Technology

Plastics & Polymer Engineering Technology

Welding

Welding

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Nursing & Health Sciences ads.

Allied Health

Allied Health

Dental Hygiene

Dental Hygiene

Nursing

Nursing

Nursing Education

Nursing Education

Paramedic & Prehospital Medicine

Paramedic & Prehospital Medicine

Physical Therapist Assistant

Physical Therapist Assistant

Physician Assistant

Physician Assistant

Radiography

Radiography

Surgical Technology

Surgical Technology

Search Engine Advertising

Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Here is a sample of our top-performing Transportation ads.

Automotive

Automotive

Aviation

Aviation

Collision Repair & Restoration

Collision Repair & Restoration

Academic Outdoor

The following creatives are in the College-owned digital billboard rotation.